About
james garrett
James Garrett is a seasoned consumer packaged goods (CPG) executive with 24+ years of experience driving commercial growth across major retail channels, including Mass, Dollar, and Club. Throughout his career at Henkel and Revlon, James led cross-functional teams in branded and private label sales, marketing strategy, new market entry, and demand planning. Known for his ability to align go-to-market execution with strategic business goals, he has deep expertise in customer relationship management, forecasting, and operational execution. James has served as a Sales Director, building high-performing teams and delivering measurable growth across complex accounts. His breadth of experience spanning planning, project management, and channel development uniquely positions him to lead as Managing Partner focused on establishing strong retailer and brand partnerships.
Managing Partner
Justin Weilenmann
Justin Weilenmann is a senior consumer packaged goods executive with nearly 20 years of experience driving growth and execution across Grocery, Mass, Dollar, Automotive, Home Hardware, and Farm & Fleet channels. He has led businesses representing up to $300M in net sales, with direct responsibility for pricing, trade investment, and execution across Walmart, Kroger, and Albertsons. His background spans sales leadership, customer supply chain, replenishment, analytics, and private label development, giving him a rare operator-level perspective on how brands win at retail. Known for financial discipline and executional rigor, Justin brings deep retailer credibility and hands-on leadership to every partnership.
Partner, Commercial Strategy
thad kendell
Thad Kendell is a highly experienced sales and finance professional with nearly two decades in CPG, most recently with Henkel. Prior to that, Thad honed financial acumen early in his career at a leading multi-level marketing (MLM) organization, where he developed robust expertise in financial analysis and leadership. At Henkel, Thad blended commercial leadership with financial insight, including sales finance roles and strategic sales planning. His ability to unify financial discipline with commercial execution enables smarter go-to-market decisions and stronger forecasting credibility, strengthening retailer confidence and internal operational rigor.
Partner, Sales & Financial Integration
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